Privacy policy

Introduction

This Privacy Policy explains how TOBAKH LLC, operating as Little Paw Folk, collects, uses, discloses, and protects personal information when you visit littlepawfolk.com, contact us, create an account, subscribe to communications, or place an order.

For questions or privacy requests, contact support@littlepawfolk.com.

Information we collect

Depending on how you interact with us, we may collect:

  • Contact information, such as name, email address, telephone number, billing address, and shipping address;

  • Order information, including products purchased, order value, discounts, delivery status, returns, and customer-service communications;

  • Payment-related information processed by our payment providers, such as payment status, transaction identifiers, and limited card details such as card type and last four digits;

  • Account information, such as login details and saved preferences;

  • Device and usage information, such as IP address, browser type, device identifiers, pages viewed, referring pages, approximate location, and interactions with the website;

  • Marketing information, such as communication preferences and interactions with advertisements, emails, influencer links, or affiliate links;

  • Content you provide, such as reviews, photographs, videos, survey responses, and support messages; and

  • Information needed to prevent fraud, protect transactions, and comply with legal obligations.

How we use information

We may use personal information to:

  • Operate, maintain, personalize, and improve the store;

  • Process payments, fulfill orders, provide tracking, and handle returns, refunds, and support;

  • Communicate about orders, accounts, policy changes, security, and customer requests;

  • Send marketing communications where permitted and manage opt-out requests;

  • Measure advertising, affiliate, and influencer campaign performance;

  • Detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;

  • Maintain business, tax, accounting, and compliance records;

  • Enforce our agreements and protect our customers, business, and legal rights; and

  • Comply with lawful requests and applicable laws.

How we disclose information

We may provide personal information to service providers and other parties that need it for legitimate business purposes, including:

  • Shopify, which hosts and operates our online store;

  • Payment processors and financial institutions that process transactions;

  • AutoDS, underlying product suppliers, warehouses, carriers, and fulfillment partners involved in processing and delivering orders;

  • Customer-support, email, cloud-hosting, security, fraud-prevention, analytics, advertising, and marketing providers;

  • Professional advisers, such as accountants, attorneys, insurers, and auditors;

  • Government authorities or other parties when disclosure is required by law or reasonably necessary to protect rights and safety; and

  • A buyer, investor, lender, successor, or adviser involved in a proposed or completed merger, financing, sale, reorganization, or transfer of business assets.

We do not sell personal information for money. Some advertising or analytics activities may be considered “selling,” “sharing,” or targeted advertising under certain privacy laws. Where applicable, you may request to opt out using the privacy controls provided on the website or by emailing support@littlepawfolk.com.

Cookies and similar technologies

We and our providers may use cookies, pixels, local storage, and similar technologies to keep the website functional, remember preferences, operate checkout, understand usage, prevent fraud, and measure or personalize marketing. Browser settings may allow you to block or delete cookies, but some store functions may not work properly afterward.

Where required, we will request consent before using non-essential cookies. Available cookie or privacy controls should be used to record your preferences.

Marketing communications

You may unsubscribe from promotional emails by using the unsubscribe link in the message or contacting us. Even after opting out of marketing, you may still receive non-promotional communications concerning orders, security, accounts, or customer-service requests.

Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including completing transactions, providing support, maintaining tax and accounting records, resolving disputes, preventing fraud, and complying with legal obligations. Retention periods vary according to the type of information and applicable requirements.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No online system or transmission is completely secure, so we cannot guarantee absolute security. Do not send complete payment-card information, passwords, passport copies, or other unnecessary sensitive information by ordinary email.

International processing

We and our providers may process information in the United States, Canada, Algeria, and other countries where suppliers or service providers operate. Privacy laws in those locations may differ from those in your country. Where required, appropriate legal measures will be used for international transfers.

Your privacy choices and rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of personal information; withdraw consent where processing is based on consent; object to or restrict certain processing; and opt out of certain targeted advertising, selling, or sharing.

To submit a request, email support@littlepawfolk.com and describe the request. We may need to verify your identity before responding. Authorized agents may submit requests where applicable, subject to verification of their authority. We will respond within the period required by applicable law and will not discriminate against a customer for exercising an applicable privacy right.

Children’s privacy

The store is intended for adults purchasing pet products and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13. Contact us if you believe a child has provided personal information so we can evaluate and delete it where appropriate.

Third-party links

The website may contain links to independent websites or services. Their privacy practices are governed by their own policies, and we encourage you to review them.

Changes to this policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The revised version will be posted with a new “Last updated” date. Material changes will be communicated as required by law.

Contact

Privacy questions and requests may be sent to:

TOBAKH LLC, doing business as Little Paw Folk
Email: support@littlepawfolk.com